Rihanna smoulders on the beach as she becomes the official Face Of Barbados

As it's most famous daughter, Rihanna has done much to raise the profile of her sunny Caribbean home.
And now the singer has been given an official role, shooting a campaign as the Face Of Barbados.
The 24-year-old was photographed shooting her first campaign for the three-year role on an idyllic beach today.

Smouldering: Rihanna poses in her new role as the Face Of Barbados in a campaign to boost tourism to the Caribbean isle

Smouldering: Rihanna was labelled 'too sexy' by Nivea

Dressed in a billowing yellow gown, Rihanna struck a sultry pose for the camera.
Her new role will go some way to cheering up the singer, after she was dropped as the face of Nivea this week for being 'too sexy'.

 

Her 'sexiness' obviously isn't a problem for her home country.
'Rihanna has signed a three-year contract with the Barbados Tourist Authority (BTA) to promote the island,' the Barbados Free Press reported.

Who needs Nivea? After being dropped as the face of the beauty brand, Rihanna has found a new role

'According to BTA chairman Adrian Elcock, production on the promotional campaign is expected to begin soon and will be launched in September, in time for the winter tourist season.'
The beauty has already done much to raise her country's profile overseas, and often returns to enjoy vacations on the isle with her family.
On today's trip she was accompanied by five of her devoted fans, paying for their airfare as a thankyou for their support.

Group hug! The pop princess often returns home to visit her friends and family; seen here with visitors on set

The singer paid for them to stay at the exclusive Sandy Lane hotel and then invited them over to her house for dinner.
A source told Sky News: 'She wanted to show them how grateful she was. She figured the best thank you was to cook them tea in her hometown.'
Rihanna has also been pictured showing Oprah Winfrey around Barbados, shooting an interview for an upcoming episode of 'Oprah's Next Chapter'.

Taking a break: The singer has signed a three-year deal to promote the island

Relaxed and carefree: Bikini clad Kim Kardashian lets her hair down in never before seen family holiday photographs

It is not often that the real Kim Kardashian can be seen with her guard down acting naturally without TV cameras.
But the reality television star has shared some never before seen photographs of her and the rest of the clan on holiday.
The Kardashians went on a family vacation to the sunny Dominican Republic and although the excursion was filmed, their private time away from the cameras was not.

Private collection: Kim Kardashian posted these never before seen photographs online of her family holiday to Dominican Republic

The episode aired a few weeks ago on Keeping Up With The Kardashians, but some pictures were kept exclusively for the family album.
Kim, 31, looked as good as ever in a turquoise two-piece bikini that showed off her impressive cleavage but, she kept the rest of her body covered in a colourful kaftan.
The model looked carefree as she relaxed on a boat with her long brunette locks falling over her shoulders with her eyes hidden behind a pair of sunglasses.

We are family: Kim and Khloe kicked back on board a yacht with the rest of her clan not far away

Promotional work: Kim held up her mother's autobiography Kris Jenner... and All Things Kardashian

In another picture she can be seen posing with her younger sister Khloe who was sporting some braided hair and stayed completely hidden also in a kaftan.
Kim tweeted: 'The whole family went to The Dominican Republic... you would have seen our trip on the show a few episodes back.
'I was going through my camera and found a ton of pics from our vacation!!' she tweeted.
She added: 'We had the most amazing time! Probably my favorite family vacation yet. Even Kendall and Kylie's BFF's Maddie and Spencer came to join in on the fun!'

Keeping covered: Khloe wasn't keen on showing off her bikini body in the hot climes

Kim added that more pictures would be posted soon and said: 'Lots more pics coming over the next couple of weeks so stay tuned!! Xo.'
Even workaholic Kris Jenner seemed to be enjoying herself as she got her daughter to stand with her autobiographical book titled Kris Jenner... and All Things Kardashian.
The manager of all the sisters joined Khloe in not showing off her bikini as Kylie, Kendall and Kim all lay down to sunbathe.

Let the sunshine: Kim was joined on the boat by sisters Khloe, Kendall and Kylie and their mother Kris Jenner

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