TECHNOLOGYNEWS MICROMAX BEATS APPLE WITH 14 PER CENT SHARE IN INDIAN TABLET MARKET: IDC
Apple may have been selling the world’s best tablet but in the Indian market it is losing to Micromax. At least, this is what a report prepared by IDC notes. According to the report that tracked tablet market in the second quarter of 2014, Micromax was ahead of Apple in India. It had 14 per cent share in the tablet market compared to Apple’s 9 per cent. IPAD 4 CASE
Samsung, however, leads the list of top tablet manufacturers with a market share of 19 per cent.
The report notes, “strong performance in Q2, 2014 allowed Micromax to tip Apple to the second spot.”
The report further shows that over 60 per cent of iPads shipped in India during this quarter were iPad Mini.
The report suggests that the Indian TAB 4 CASE market has been showing early signs of recovery in the second quarter. In the first quarter the shipment of tablets had gone down compared to the previous quarter. But in the second quarter, shipment of the tablets increased by 9 per cent compared to the first quarter to reach 0.86 Million.
Karan Thakkar, senior market analyst at IDC, noted, “This recovery was fueled by multiple factors. Business sentiments have shown improvement post elections and near term prospects are anticipated to remain better too. Further, traditional PC OEMs have started making big inroads in the tablet market and most of this success is led by leveraging their vast expanded reach through multiple distribution points.”
Kiran Kumar, research manager (client devices) at IDC, said, “Improved discretionary spends by end-users and festive buying is expected to drive growth in the tablet market in the coming quarters. IDC anticipates this to be well supported by the optimism witnessed around enterprise IT spending in the recent past.”
According to the report Android continues to be the top OS with 89.6 per cent market share, while Windows OS is also gaining popularity. Android is likely to hold more than 80 per cent share for next 5 years, the report predicted.