Founded in 1853 and makers of the first mass-produced pocket watch, tissot watches
are still based at their Le Locle home in Switzerland. I wonder what
Charles-Felicien Tissot and his son Charles-Emile, who established the
factory in the Swiss city would think of their now impressive 150
country coverage?
From its inception the company has been
dedicated to taking its innovations of designer watches to foreign
destinations for the rich and famous. In 1858, Charles-Emile ventured to
Russia and successfully sold Tissot savonnette pocket watches across
the huge empire. Tissot now have worldwide recognition and continue to
play a leading role in watch making innovation.
In recent times,
much of Tissot's notable success has come following a 1985 merger with
The Swatch Group, the largest watch producer and distributor worldwide
since 1983. Positively, it has made for some of the most leading
innovation within the industry and the development of high-tech
products, special materials and advanced functionality. Interestingly,
it has also allowed for a broader, more versatile range of high-quality
designer watches at very attractive prices in comparison with any other
Swiss brand.
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From a pioneering spirit
surrounding the small Jura town of Le Locle came revolutionary
touch-screen technology and firsts in designer watches including ones
shaped from pearl, rock and wood. One of the brands recent masterpieces
is the ‘T-Touch' and new versatile designs also feature thermometers,
barometers, compasses and altimeters, which help distinguish them as
suitable for all manner of activities.
In 2008 Tissot launched
the T-Touch range that revolutionised the array of features and
functions available of designer watches built with the quality you
expect from a Swiss watch maker. These included functions like 100 meter
water resistance and a back light.
In 2009 they added the
T-Touch Expert Range which included the Sea-Touch and the T-Touch Expert
Pilot. These watches included thermometers, barometers, compasses &
touch titanium shock technology in elegant and beautifully crafted
wrist watches.
The Tissot PRC200 is planned for launch in 2010.
It is a timeless classic designer watch with a screw down back and crown
and 200m water resistance. It also features dual date functionality,
touch screen technology and will be available from both men and women.
Look
out for these classic Tissot Watches as they are sure to make news in
both the fashion and Watches industry. Famous people who have worn
Tissot watches include Elvis Presley, Grace Kelly, the Dali Lama, Paul
Newman & Victor Mature.
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