London Fashion Week begins in a few days' time - bringing with it the annual scrum for publicity.
The front row of the high-profile shows will be crammed with celebrities. And while one or two might be genuinely interested, the rest will have been paid by the designers to appear.
So just how much do these front-row celebrities get?
Star-studded: Burberry's front row last season included Dev Patel, Freida Pinto Mary-Kate Olsen, Liv Tyler, Emma Watson and Gwyneth Paltrow
- Rihanna - £65,000
- Beyonce - £50,000-£65,000
- Julianne Moore - £38,000
- Maggie Gyllenhaal - £38,000
- Chloe Sevigny - £38,000
- Blake Lively - £32,000
- Kim Kardashian - £32,000
- Hilary Duff - £26,000
- Jennifer Lopez - £19,000
- Colin Firth - pre-Oscar nomination, £3,000. Post-Oscar nomination, £10,000
- Clive Owen - £6,000
- Paris Hilton - no fee
- Lindsay Lohan - uninvited (but in 2006, the actress could command a fee of £50,000)
High-earners: Rihanna, Blake Lively and Beyonce all command high fees for front row appearances