Having a famous girlfriend can definitely help boost your own public profile.
Just ask upcoming rocker George Craig who called on Harry Potter star Emma Watson to star in his new video.
And Emma was only to happy to oblige her new sweetheart and his band One Night Only.
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From magic to music: Emma Watson in a scene with her boyfriend Craig Watson, in the video for his band One Night Only's new single
Lost puppy: Emma, who is playing the part of a dog in the video, looks forlornly off into the distance for her lost owner
The video for the Yorkshire band's new single Say You Don't Want It was filmed in New York.
And it shows Emma, 20, and George, 19, being chased out of shops, running around the streets and being tossed a pretzel from a street vendor - and bizarrely George licks Emma's face.
Later it emerges that the twist is they are both dogs - which is revealed when they both look at their reflection.
Emma, is a fancy pedigree who has got lost in the city. Her 'owner' turns up just as they are about to kiss and takes her away as George sadly watches her leave.
Rock chick: Emma, seen here with George, is determined to leave Hermione Granger and her Harry Potter days behind
Amazing: Emma said she jumped at the chance to work with George and his bandThe Harry Potter star revealed the video takes it inspiration from the classic Disney animation Lady and the Tramp.
The song is the first single from One Night Only's forthcoming second album on August 16 which will be shortly followed by a self-titled album a week later.
The band formed in Helmsley, North Yorkshire in 2003 but were only signed to record label Vertigo in 2007.
That same year they released their first single You and Me, but it failed to gain any chart success, unlike their second single Just For Tonight, which got to number three in the UK singles charts.
Come play with me: George takes pity on a lost Emma and takes her to play around New York
Doggy kiss: George licks Emma's face after a street vendor throws them a pretzelThey toured with Milburn and the Pigeon Detectives in 2007 and the following year they played at the Isle of Wight, Glastonbury and Oxegen festivals.
Emma and George, who is also a model, met when they took part in a campaign for Burberry.
They have been dating for about a month but only confirmed their relationship at the Glastonbury festival this weekend where they were snapped hanging out together and according to one report, indulged in some very public displays of affection.
'And when I was in the States, George was taking me through a lot of his music as he was recording it.
Puppy love: Their true identities are revealed - just as Emma's owner shows up to claim her
Goodbye my love: Emma is driven away by her owner and away from George forever
And she admitted she jumped at the chance to star in the band's new video.
She added: 'I just really wanted to be involved somehow and we did the video together. It was very much our idea.
'It’s kind of an ode to Lady and the Tramp. George is Tramp and I’m Lady.
'George finds me [because] I’m lost and in a dodgy part of New York. He slowly wins me over and there’s a bit of a twist at the end.'
Festival love: Emma and George enjoy the sunshine at Glastonbury this weekend