While Kate Moss and Peaches Geldof continue to make headlines every time they unveil an outrageous look, a new British style icon has been gracefully emerging.
When Emma Watson first appeared as Hermione Granger in Harry Potter, at the age of nine, she was a photogenic schoolgirl.
Ten years later, she's undergone a metamorphosis and for the past few years has been quietly building a modelling portfolio that's beginning to rival her acting career.
Filling Kate's shoes? Emma Watson, left, pictured in Burberry's signature trenchcoat cuts a strikingly similar figure to Kate Moss in 2006
Since then, the fashion house's supremo Karl Lagerfeld has become her new best friend.
A touch of elegance: Emma's smokey eyes and softly tousled hair add to Burberry's sophisticated feel
Picture perfect: Kate Moss pictured in her 2006 Burberry campaign holds a similar profile to the young and blooming Miss WatsonLast month, he photographed her for an edgy French magazine.
'This was a dream come true,' she said. (And that's the other thing about Emma: you won't find her being less than gracious, a welcome contrast to mouthy types such as Lily Allen.)
Deja vous? Emma Watson, left, replaced Keira Knightley as the face of Chanel's perfume Coco Mademoiselle in 2008. And she again carry's a similar gaze to Kate Moss, pictured again in the iconic Burberry coat
Here's hoping she inspires the next generation of teenagers to turn away from tacky tattoos and jeggings. Well, we can dream, can't we?