In between filming and her university degree, it's refreshing to see that a star like Emma Watson still finds the time to devote to a good cause.
The Harry Potter star, whose campaign for People Tree is the last featuring her long locks, decided modelling for the ethical brand just wasn't enough.
Emma also flew to Bangladesh to visit the slum homes of garment factory workers - where the collection she endorses is made.
Hair today: Emma Watson's last campaign before opting for the chop as she models her second collection for ethical fashion brand People Tree (Aberdeen red check shirt, £48; Chester black mini skirt, £16 )
She said: 'I've been given a lot in my life and I have had so many fantastic opportunities. It's really important to me that I try and give something back.'
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'Following my summer collection for People Tree I wanted to visit Bangladesh to see the difference Fair Trade makes.
'The contrast between the slums in Dhaka where the people who work in the garment factories live and Swallows (the Fair Trade community supported by People Tree) was all too apparent. '
From left: Canterbury cream cardigan, £120; Exeter scoop tee-red and white stripe, £25. Goldsmith black mini dress, £45. Cumbria navy fair isle cardigan, £115; Sussex scoop T-shirt, £22; Brighton harem trousers, £42'I still find it hard to convey what Fair Trade means to those producing our fashion -- it's just so impressive to see how the women have used Fair Trade clothing to escape poverty and empower themselves and their children. I was moved and inspired.'
Although Emma is not directly involved in the design, she selected the Fair Trade textiles used including cable knits and the first Fair Trade hand-woven brushed check.
The collection is comprised of tulip skits, dresses and shirts and is available to buy today.
Emma, who shot to fame when she was cast as Hermione in Harry Potter And The Philospher's Stone, has come known for her effortless style and was even cast in Burberry's Spring/Summer 2010 advertising campaign.