Chinese Ambassadors - Tissot’s Perspicacious Strategies into China Market

Founded in 1853, Tissot watches were well known for their distinguished taste and ever improving craftsmanship. Tissot has been appointed as the official partner and timekeeper of sports events such as tracks, cycling, mountain biking and so on.
Recently Tissot has allyed some Chinese celebrities as ambassadors to
expand its market. The first Chinese men's watch ambassadors to represent luxury watch brand Tissot have been named. Olympic fencing champion Zhong Man and actor-singer Huang Xiaoming were announced as the brand's first Chinese men's watch representatives in a ceremony in Beijing this week.
Barbie Xu, who is known as an actress and singer also takes her role as existing ladies’ watch ambassador with them.
Duo to the defiant roles Huang Xiaoming takes in most of his films, including his first role as a negative character, gaining critical acclaim for the Huayi Brothers film The Message, he is selected as the representation of the creative nature of Tissot.
At the same time, as the first Olympic champion for China in fencing, Zhong Man brings in the success of champions to Tissot.
This is Tissot’s first step in implementing a new marketing approach to conquering the industry. China’s flourishing economy has made it a target for massive advertising campaigns by most designer watch brands. Looking to capitalize on this factor, Tissot's China ambassadors are some of the most influential role models within the culture.
By re-launching the brand's marketing in an adaptive nature, t touch tissot is sure to come out of the current economic situation as the top player. Why not buy yourself a Tissot watch and let its fantasies run wild on your wrist?