It has worked with Milla Jovovich and Lizzie Jagger in the past, but could Scarlett Johansson be Mango's most high-profile celebrity model to date?
The Lost In Translation actress, who took over from Penelope Cruz as the face of the High Street label earlier this year, has posed in a series of stunning images to promote the Spanish store's new collection.
Taken by famed fashion photographer Mario Sorrenti, they show the 24-year-old with short peroxide blonde hair, smouldering against a graffiti-covered wall.
Smouldering: Scarlett Johansson flaunts her trademark curves in Mango's latest campaign
The images show a moodier, more sombre image for the brand than Scarlett's first set of images for Mango, released during the summer to launch an earlier autumn line.
While the edgy rock-chic leather remains, the leopard-print of early autumn has been replaced with inky blues, black and pale grey.
Eighties-inspired: The collection features embellished miniskirts and on-trend boxy tailoring
The fashion label said of its new star: 'She is an extraordinary personality, fun, young. She’s Mango’s ideal urban woman, independent and cosmopolitan.'
Scarlett, who recently married fellow actor Ryan Reynolds, made an appearance in Munich, Germany earlier this week to launch the campaign. Dressed, naturally, in head-to-toe Mango, she wore a sleeveless printed pussy-bow blouse with a beige pencil skirt and co-ordinating platform peep-toes.
Rock-chic: Scarlett showed off a short peroxide blonde bob in the Mango campaign images
Sombre: The images, shot by Mario Sorrenti, show a moodier image for the brandThe actress, who is also the face of Dolce & Gabbana make-up, spoke of her latest film, Iron Man 2, in which she plays Black Widow.
Last year's model: Penelope Cruz strikes a pose in Mango's spring 2008 collection
Scarlett, who has had some musical success as well as an acting career, has also been busy promoting a new album, entitled Break Up.
Speaking to talk show host Ellen DeGeneres of her single, Shampoo, last week, she said: 'Music always puts a smile on my face. I always loved to sing since I was a little girl.
'It’s been really exciting to hear people tell us that, you know, they like it and that it’s catchy. They’re singing it all day.'
She also confessed that her childhood dream was to be the next Judy Garland, and spoke of a desire to appear in a big-screen musical.
She told Spinner.com: 'When I was a kid, I started acting because I wanted to be in movie musicals and on Broadway. I took a lot of vocal lessons and I thought I was going to be Judy Garland or something.
'It's always been my dream to do a movie musical. I always wanted to sing on camera.
New image: Scarlett last week at an event to launch the new campaign in Munich, and right, her signature red carpet style, which is inspired by Fifties starlet Marilyn Monroe